BUYING LEADS VS GENERATING THEM
Many marketers and lead generation companies give in to the temptation of buying email lists and contact lists for lead generation because they are easier, quicker, and take less effort.
Here’s the scenario that plays out when you buy leads rather than generate them
Your ad or your message will reach out to people who don’t know you. To those who never visited your site, interact with your brand in any way, you’ll come across as creepy, spammy, and be looked at only as an interruption. Chances are, they won’t even take the time to know why you’re reaching out to them because you are a stranger. You will be blocked, reported as spam, and basically just shut out.
Once many people mark you as spam, you are earning the reputation for being spam or worse, a scam. Too many people marking you as spam lead you to be blacklisted. There is no going back or hopping off from being blacklisted. Maybe buying leads may get you only a handful of potential customers but it also gets you double the handful of negative reviews, feedback, and reputation.